Cushelle Plush Toy Giveaway

If you're looking to run a giveaway for marketing & promotional reasons, then it's a good idea to follow in Cushelle's footsteps, because with their newest promotion they've really proved that they know how to get the maximum benefit out of it.

Cushelle Plush Toy Giveaway

Cushelle are currently running a promotion in which they giveaway their iconic mascot, the 'heat n hug Koala', every 10 minutes. As you can see from the picture, all you need to do for a chance at winning one is to enter a 10 digit code on their website, that you'll find on the packaging after purchasing.

There are a huge range of benefits to the way in which Cushelle have run this promotion. Firstly, they're driving traffic to their website, as their website has to be visited in order to enter the code for a chance to win. This drives brand awareness, as well as making it more likely that the visitors will purchase their products either in store or make an impulse purchase on their website. On top of this it will also improve their websites' ranking over their competitors.

Cushelle Plush Toy Giveaway

Secondly, its a cute toy that consumers will want to win either for themselves or for their children, which makes them much more likely to purchase more than one pack, or to make repeat purchases with the Cushelle brand instead of the regular brand they purchase from.

Finally, the reason this giveaway is so effective, is due to the fact that someone wins every 10 minutes - consumers wouldn't be as excited if only one person won a day or week, as it doesn't offer the same instant gratification to see whether or not they've won. 

If you want to look at other promotional products and ideas, then check them out here!