Windows and Casio collaborates about new promotional campaign

In an attempt to increase sales of Windows 10 tablet, the company has collaborated with the Japanese watchmakers Casio. The campaign tells us that if you buy the Windows 10 tablet, you will receive a watch as a free gift worth $69.  

Windows and Casio collaborates about new promotional campaign

This kind of promotion when a business rewards another business is called affiliate marketing, and is clearly a great way to target a larger target group than normal. 

Normally it is best if the two products are complementary with each other, but when you are such a huge brand as Microsoft and Casio with big target groups worldwide, then it doesn't really matter. So if you want to target a larger target group, this kind of promotion is certainly a good idea. 

Windows and Casio collaborates about new promotional campaign

In this case Casio earns a piece of profit when one Windows tablet is sold and Windows is attracting consumers to buy a larger amount of quantity of their tablets. 

This kind of promotion also benefits both companies in their brand awareness, because the two companies have its main consumers in different parts of the world. So overall this kind of marketing strategy can be very beneficial if you want to continuing expanding your business and gain a greater market share.