Debenhams offers free Gift with Purchase from Estée Lauder |
What was offered as the free Gift with Purchase?
Debenhams offers free Gift with Purchase from Estée Lauder |
Why offer a Gift with Purchase?
Offering a free gift with purchase is a great way of expanding your business.
First of all it increases your market share, if you choose the right promotional product within your marketing campaign.
Secondly, it increases your brand awareness, when people are using the product in public.
Thirdly, customer loyalty is fostered. When customers receive the gift, they would gain a good impression of your company, thus encouraging them to continue purchasing your products.
A free gift with purchase would help to increase your base of loyal customers. This is beneficial in many ways, because customers have tendencies to switch brand.
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