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| Promo Gift Blog: Interview with Premier Promotional Products |
What were your 3-5 best-selling products last year?
Our best selling products last year were USBs and power banks. We are seeing more and more that our clients are looking for useful products that consumers will keep; the most effective merchandise delivering full impact.
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| Promo Gift Blog: Interview with Premier Promotional Products |
We also continue to sell a lot of mugs, pens and notebooks, which were reported as the most useful promotional gifts, as desk areas prove to be a successful marketing tool with brands’ logos in view on a daily basis (research undertaken by the British Promotional Merchandise Association 2016).
What are faster growing market segments in your region?
We supply to a large variety of London Shows, including Billy Elliot, Shrek and Dirty Dancing, with a vast selection of products including magnets, keyrings, badges and fans.
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| Promo Gift Blog: Interview with Premier Promotional Products |
We are also increasingly providing for the Motor and Construction industries, it is great that we get to work with such a range of market segments as we offer products suitable for everyone.
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| Promo Gift Blog: Interview with Premier Promotional Products |
Do you visit trade shows. If so, which ones are your favourite and why?
We really enjoy the smaller, more intimate trade shows where we get a chance to speak to suppliers on a one-on-one basis. We love the appointment system at Sourcing City Marketplace as we are able to discover everything a supplier offers and ways we are able to work together to make our service more efficient.
We also had a lovely time at The Advantage Group Catalogue Launch event and Trade Show; the trade show has a nice relaxed environment and there are a great variety of products. The award ceremony is fantastic as it allows both distributors and suppliers the opportunity to stand out from the rest - and the food is also great! We are aiming to win the “Best Catalogue Cover” Award next year!
The BPMA Trade Show is another one of our favourites, it is a much larger scale and suppliers have bigger stands with more products on display, so it’s really great for getting lots of new ideas. The trade show has a busy and exciting atmosphere, and it is in a great location.
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| Promo Gift Blog: Interview with Premier Promotional Products |
What are the biggest opportunities you see in your industry?
The biggest opportunity we have seen in our industry is our digital and online presence. We are constantly finding ways to expand our reach online and engage with our customers more regularly, through our social media sites and through our website. We are also planning to launch a new blog on our website very soon, so keep an eye out! We will be posting lots of interesting tips, images, videos and regular news updates.
We utilise lots of different platforms including Facebook, Twitter, Pinterest, Google+, LinkedIn and we are creating more content for our YouTube channel, with video streaming becoming increasingly popular. We created some short, light-hearted videos after the BPMA Trade Show and Sourcing City Marketplace last week >>
Any examples of a good marketing campaign you like?
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| Promo Gift Blog: Interview with Premier Promotional Products |
A rather creative marketing campaign the Premier Team enjoyed recently was for Promotional Products Week by the BPMA, it was for a really good cause aiming to raise £10,000 for Pancreatic Cancer UK.
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| Promo Gift Blog: Interview with Premier Promotional Products |
Distributors and suppliers were encouraged to donate whilst also promoting their brand on social media using the hashtag #promoteyourbrand. We donated to the cause and also took some really creative photographs and videos of our own branded merchandise, including magnets and pens.
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| Promo Gift Blog: Interview with Premier Promotional Products |
For more information please contact below
Jess Hart, Sales and Marketing at Premier Promotional Products.
Website: www.premier-thegroup.co.uk
Telephone: 01732 843250
Email: Sales@premier-office.co.uk
Address: The Courtyard Business Centre, Birling Road, Ryarsh, Kent, ME19 5AA
Twitter: https://twitter.com/premierofficeUK
Facebook: https://www.facebook.com/premieroffice/
YouTube: https://www.youtube.com/c/PremierPromotionalProductsRyarsh
YouTube: https://www.youtube.com/c/PremierPromotionalProductsRyarsh
Pinterest: http://www.pinterest.com/premierofficeuk/
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