Unveiling the Hottest Promotional Product Blogs 2023

As we step into 2023, the world of promotional products is evolving, presenting exciting opportunities for businesses to leave a lasting impression on their clients and employees. This year, we're witnessing a unique blend of comfort, style, and nostalgia taking center stage with the introduction of chunky slippers, puffer bags, and iconic characters like Lotso Bear from Disney. Let's delve into the trends that are reshaping the promotional product landscape.

1. Step Into Comfort with Chunky Slippers

Gone are the days when promotional products were limited to pens and notepads. In 2023, businesses are stepping up their game by offering chunky slippers as promotional giveaways. These cozy and stylish slippers provide the perfect blend of comfort and functionality, making them an instant hit among recipients. Whether your clients are working from home or simply enjoying a cozy evening, these chunky slippers ensure your brand is a part of their relaxation.

2. Puffer Bags: The Fusion of Fashion and Functionality

Puffer bags have taken the fashion world by storm, and now they're making waves in the promotional product industry. These trendy, lightweight bags are not only practical for everyday use but also serve as a fashion statement. From commuting to work to weekend adventures, puffer bags are versatile accessories that cater to a wide range of preferences. By incorporating your company logo or message onto these stylish bags, you're not just promoting your brand but also aligning it with the latest fashion trends.

Learn about how to choose the perfect one for your business her: https://www.linkedin.com/company/odm-group/

3. Nostalgia Meets Branding with Lotso Bear

Enter the world of Disney magic with Lotso Bear, the lovable character from Toy Story 3, known for his distinctive strawberry scent. Incorporating Lotso Bear into your promotional strategy adds a touch of nostalgia and playfulness. Whether you're hosting a themed event or simply want to evoke fond childhood memories, Lotso Bear can be a unique and memorable addition to your promotional product lineup. Plush toys, scented products, or even custom apparel featuring Lotso Bear can create a connection between your brand and the warm, fuzzy feelings associated with this iconic Disney character.

4. Customization and Personalization

In the era of personalization, generic promotional products are no longer sufficient. Businesses are opting for customized and personalized items to create a more meaningful connection with their audience. Whether it's adding individual names to chunky slippers, incorporating company colors into puffer bags, or creating exclusive Lotso Bear merchandise, the key is to make recipients feel special and valued.

Conclusion:

In 2023, promotional products have transcended traditional boundaries, embracing comfort, style, and nostalgia. Chunky slippers, puffer bags, and characters like Lotso Bear are redefining the promotional landscape, providing businesses with innovative ways to connect with their audience. By staying ahead of these trends and incorporating them into your marketing strategy, you can ensure that your brand not only stands out but also leaves a lasting impression in the hearts and minds of your clients and employees.

Want to create your own custom promotional product for your business? We have just a recommendation for you. Check out https://www.linkedin.com/company/odm-group/ and make yours today! 

Promotional Product Blogs in July 2021

In this blog, we will look at the most innovative and creative promotional products companies write about in July 2021. We will also establish special days that are coming up in August 2021. Let's dive right in, shall we?

Pinnacle Promotions - 2 July 2021

Pinnacle Promotions created two fully custom kits for Sprite's "Obey Your Verse" campaign. So, what is this fascinating campaign about? The campaign was part of their Lyrical Collection, commemorating hip-hop music and its influence on modern society. Hence, they made a VIP Kit and a Media Kit - to highlight the different can designs. Once production was complete, Sprite drop-shipped the boxes directly to influencers, artists, and radio stations. It was an absolute success, with consumers rushing to purchase the 16 designs and collect them. Do read the blog to find out more information!

The VIP Swag Suite - 24 July 2021

by Routard05 on Flickr.High-altitude railway at Nariz del Diablo in the Andes, Ecuador

Promo Direct - 26 July 2021

Promo Direct blogged about ways to win more customers with 4 effective sales promotion strategies they discussed. The goal of a sales promotion is to generate more sales and get more people to buy your products. The sales promotion strategies that Promo Direct has talked about include vouchers & coupons, loyalty program promotions, and more! Click on the link to find out more about these powerful strategies!

4Imprint - 27 July 2021

4Imprint wrote a fascinating article on how to create beneficial community green spaces. They have suggested some ideas for bringing green spaces to our neighbourhoods. These ideas include community buy-in, offering paid positions for locals, and more. Read about the advantages green areas bring to your neighbourhood by reading the article and reap the benefits!

USB2U - 28 July 2021

USB2U has recently announced that they have introduced another 5 USB models to their range of eco-friendly USB sticks. As more people become aware of the environmental issues that plague our world, businesses are taking advantage of this sustainable trend. These USBs are made from high-quality materials while at the same time staying eco-friendly. Each USB stick can be printed digitally in full colour and is available in various memory sizes in both USB 2.0 and USB 3.0 types. Make sure to give their blog a read!

Sourcing City News - 29 July 2021

Sourcing City News has exciting product news to share, where they featured HALFAR's bags. The bag is made from quality materials and is very customizable. It has a wide range of uses and bag shapes to choose from. However, if we were to think of words to describe the bag, it would be style and elegance. Furthermore, with an embroidered finish, its bespoke design is genuinely luxurious.

The ODM Group - 29 July 2021

The ODM Group has written a fantastic blog about Jack Daniel's fabulous drink promotion ideas. The case study shows Jack Daniel's giving their customers a branded cooler box and free highball glasses. The branded cooler box can be won by participating in a lucky draw giveaway, while the free highball glasses are given away with every purchase. The exemplary in-store display and creative packaging ensure they stand out from the competition. Customers simply cannot resist the awesome prizes they can win from Jack Daniel's. This blog is not one you want to miss reading, as it is packed with useful information!

Promo Marketing - 29 July 2021

Promo Marketing has blogged about how to create content that your readers will want to find out more about. Writing about the right content is paramount in our industry, as it connects you to the right audience and builds your credibility as a business. The blog suggested you create your ideal client profile to analyze your target audience more in detail. This is followed by using the best keywords to reach your desired clients. Read the educational blog to find out more!

Upcoming Events in August

With July ending, here is a list of exciting days we can all look forward to!

August 1 - Planner Day 

August 2 - Doll Day 

August 3 - White Wine Day 

August 7 - International Beer Day 

August 10 - Lazy Day 

August 15 - Relaxation Day 

August 18 - Pinot Noir Day 

August 25 - Whiskey Sour Day 

August 26 - Dog Day 

August 27 - Burger Day

Conclusion

Consumers not only desire custom promotional products, but they are also willing to pay extra for them. In addition, people want to stand out from others, and you should utilize your custom promotional products to help them do so. Using promotional products that buyers can fully customize is an excellent way to market to this growing trend. Thank you, and see you in next month's blog!

Promotional Product Blogs in June 2021

In this blog, we will have a look at what the most innovative and creative promotional products companies are writing about in June 2021. We will also discuss some industry news and establish special days coming up in July 2021.

IGO Promo - 10 June 2021

Previously, IGO Promo has talked about how important it is to keep motivating your employees to stay in shape. The next step that companies can take is to provide healthy lunches for their employees! Most employers are aware that healthy employees are quintessential for good work performance. Healthier employees also mean that they will be less absent from work due to illnesses. As an employer, you can look into more ways to inspire your employees to enjoy a healthy lunch at work. Remember, health is wealth. 

Their blog suggested a few tips! Firstly, healthy sandwiches, using whole meal bread and wholesome fillings. Complimenting the tasty meal with a company lunchbox for brand awareness as well.

Secondly, encouraging variety through sharing recipes. Thirdly, bring your own food as outside food may have excess oils. Lastly, to exercise regularly despite long office hours. 

Promo Direct Blog - 23 June 2021

Reopening schools after the COVID-19 pandemic will be a tough challenge, but your company can increase morale and protect campuses by giving out promotional items to staff and students. Such products include hand sanitisers, face masks, eco-friendly journals, and much more. 

Due to the ongoing pandemic, 2021 and the upcoming year will be different for schools and universities worldwide. However, we should not let this hinder schools' progress. It is an inspiring opportunity for educational institutes to reimagine their branding efforts and welcome the new reforms.

4Imprint - 25 June 2021

Stories are powerful. They are relatable, and people love hearing them. 4Imprints wrote a fantastic blog about how storytelling and marketing gifts can make your brand more memorable! Blend entertaining and engaging stories with marketing gifts to help your brand stay on top of people's minds and build an influential name for your organisation. Dive into some of the best ideas with the blog 4Imprints has written!

Plastic education - 16 Dec 2019

Do you want to be able to give out a product that you know will help encourage people to be more environmentally friendly and resourceful? Reusable grocery bags are the perfect product for you to give out for many reasons. With the number of environmental sustainability issues currently ongoing, people are starting to use more reusable bags. Read on to find out how great they really are!

4Imprints - 28 June 2021

4Imprints wrote a blog this month about 5 co-creation tips to build better citizen participation. Co-creation is when businesses want to know what customers require from a product or service; they can go directly to the origin. In other words, the company brings in third-party advisers, such as customers, to give insight and ideas from the concept to the final finished product. Some tips to make this possible are identifying impacted individuals, being responsive to their needs, and fostering stakeholder interaction. Head down to their blog and read on further!

ODM Group - 29 June 2021

Le Rustique, the famous producer of French cheese in the UK, is dominating the market again with its latest marketing campaign. The brand is giving away custom-logo cheese board sets to 2000 of their luckiest customers. The ODM Group has written an exceptional blog about how to participate in the contest and why it is such an ingenious marketing campaign by Le Rustique. This on-pack promo stands out from the others through physical packaging, and the fact that it is a practical prize makes customers desire to win it more. With the helpful content provided, this blog is worth a read!

Perfect Imprints - 29 June 2021

Due to the COVID-19 pandemic, many have shifted to work-from-home arrangements. This meant that we now are empowered to travel and work simultaneously. Perfect Imprints wrote a blog about tips on how to work while travelling at the same time. Some suggestions include scheduling time for work to get done, being communicative and many other valuable tips! It may seem daunting at first, but travelling and working are doable with these practical tips!

Promo Marketing Magazine - 30 June 2021

The Promo Marketing Magazine wrote a blog about how The American Civil Liberties Union won a Supreme Court decision last week. They celebrated their win by releasing a promotional T-shirt memorialising the victory. 

The short-sleeve T-shirt highlights the student's rant on the front and an ACLU logo on the sleeve. This was a brilliant marketing move by the ACLU and a stellar example of how non-profit corporations can turn such newsworthy events into branded merchandise that raises funds.

Industry News

As students in colleges and universities returned to school, the promotional products industry saw an increase in sales, especially for apparel like T-shirts and hoodies. This autumn, the promo industry can expect an increase in sales for clothing, particularly for campus merchandise like hats, hoodies, and T-shirts. 

Moreover, companies have colluded with college athletic departments and stadiums to plan giveaways of T-shirts, hats, and other promotional merchandise as stadiums can retake the full capacity of spectators.

Upcoming Events in July

With summer coming up and June ending, here is a list of exciting days we can all look forward to!

July 3 - Plastic Bag Free Day 

July 7 - Chocolate Day 

July 10 - Pina Colada Day 

July 11 - Mojito Day 

July 17 - Emoji Day 

July 19 - Daquiri Day 

July 24 - Tequila Day 

July 27 - Scotch Whiskey Day 

July 30 - Friendship Day

Promotional Product Blogs in May 2021

Let's look at what the most innovative and creative promotional products companies are writing about in May 2021. We will also establish some special days that are coming up in June 2021.

The VIP Swag Suite - 15 May 2021

Bavaria, Germany

Perfect Imprints - 18 May 2021

Are you maximizing your marketing potential to the fullest? Perfect Imprints wrote a fantastic blog about how you can fit promotional marketing into your marketing strategy. They talked about strategies such as going for variety and uniqueness, as this is all you need for the diverse types of consumers on the market. If this has intrigued you, do have a read!

Perfect Imprints - 20 May 2021

Perfect Imprints wrote a great blog about how to use promotional flip-flops. Some of the ways they listed include nail salons, hotels, and picnics. Do read the blog if this interests you!

The Denver Promotional Products Blog - 20 May 2021

The Denver Promotional Products Blog has written about how we can all keep cool during this humid season with summer-branded merchandise! Some products include a branded cooling towel, a water bottle, a can cooler, and many more! 

Perfect Imprints - 26 May 2021

Want to improve your conversion rates and rank your website higher on search engines? Start using long-tail keywords, as they have a larger impact on your brand! They are longer keyphrases that have a higher chance of being searched by visitors. 

As a result, they have less competition, are more cost-efficient, have higher conversion rates, and numerous other benefits that you can take advantage of! Take a look at the blog to find out more!

Pinnacle Promotions - 26 May 2021

Pinnacle Promotions wrote a blog about their client's success story. Gravy Solutions approached them as they were looking for a method of welcoming new employees to their company. 

Pinnacle came up with a New Hire kit that symbolises the Gravy culture and makes a fantastic impression on the fresh employees. It includes a short sleeve company tee, a custom 'Welcome to Gravy' card, as well as a Gravy silo bottle. Talk about an excellent onboarding kit!

IGO Promo - 27 May 2021

IGO Promo has written a blog about how to market your brand using sunglasses. Sunglasses with logos do an incredible job of selling the brand of your business. It is a fashion accessory, but it makes for a great promotional product for employees and customers. 

The blog recommended 5 of the best affordable and premium sunglasses from IGO Promo. So do have a read if you want to step up your brand's marketing to the next level while looking fabulous!

The ODM Group - 28 May 2021

Want to know how to step up your drinks marketing campaigns? The ODM Group has written an informative blog about Carling's amazing promotional campaign, where they are awarding 10,000 lucky winners with a football jersey. 

On top of that, they have also analyzed other marketing campaigns from other companies that we can all learn from!

Promo Marketing Magazine - 28 May 2021

The Promo Marketing Magazine wrote a blog about 6 promotional product ideas for bars and restaurants. Bars and restaurants suffered great losses due to the pandemic. However, restrictions are slowly being lifted again as the situation gets better. 

Promo Marketing Magazine has offered some product ideas to help your business operate at its best in this new, ever-changing environment. These include a large wood bottle opener, a thick cork coaster, beverage boxes, and more!

Upcoming Events in June

Now that May is over, here are some events that we can all look forward to in June!

1 June - Children's Day

3 June - World Bicycle Day

5 June - World Environment Day

13 June - World Gin Day

14 June - World Bourbon Day

18 June - International Picnic Day

21 June - Go Skateboarding Day

27 June - Sunglasses Day

Promotional Product Blogs in April 2021

Let's look at what the most outstanding promotional products companies are writing about in April 2021. We will also establish some special days that are coming up in May 2021.

4Imprint Promotional Products - 16 April 2021

4Imprint Promotional Products wrote a blog about four employee fitness ideas to keep staff active - indoors and outdoors. Physical fitness is indeed imperative to a company's overall productivity. The blog has raised some key ways for companies to boost workplace happiness, improve employee mental health, and increase productivity. Some of the methods discussed are holding team events, getting competitive, and re-engineering the workplace. Click on the hyperlink above to find out more!

The VIP Swag Suite - 16 April 2021

Lotus Blossom Reflection, Sukhna Lake, India

IGO PROMO - 20 April 2021

Why are sustainable products important? IGO Promo explains the importance of sustainable products in retail and building a green future together. All of us are aware of the environmental issues existing in our world today, such as climate change. This blog shared insightful tips on sustainable products that you can use in your promotional product marketing and advice on living a more environmentally friendly lifestyle. The blog also discussed how we could use sustainable tools as a marketing tool and organize sustainable campaigns. Creating a sustainable future starts with you, so do read the full blog and start your journey towards sustainability!

Sourcing City News - 20 April 2021

Sourcing City News blogged about how The Outdoors Company has entered an exciting partnership with Canadian outdoor equipment company, Arc’teryx.

The ODM   Group - 20 April 2021

It is a known fact that sustainable packaging is imperative to environmental sustainability! The ODM Group has written a blog about sustainable packing concepts, specifically a nonwoven beverage carrier. All of us must look to more eco-friendly packaging methods to save the environment. This unique and attractive-looking beverage carrier is one of many ways to incorporate sustainable marketing into your business operations. The blog talked about why you should use this sustainable packaging concept and the steps you can take to integrate this into your business. Do take a look if it has intrigued you!

Perfect Imprints - 22 April 2021

Exercising is a great way to boost your company's morale and liven up spirits! Perfect Imprints wrote a blog about hosting an employee health contest for your company’s employees. They recommended some promotional exercise items that can help encourage everyone to exercise more often and promote your business while at it! They discussed exciting ideas such as branded workout equipment, which can be anything from jump ropes to yoga mats. Rewarding the winner is also essential, as it will encourage all employees to participate in any future competitions you may hold amongst them.

Marketing Gifts - 23 April 2021

Eco-friendly gifts are always trendy since people are more and more aware of our environmental issues. Marketing Gifts wrote an informative article on an eco-friendly marketing gift idea, a high-quality wooden pen set! They discussed why a wooden pen set makes for such an excellent promotional gift and the benefits of marketing gifts in general. Do give it a read if it interests you!

Marketing Movies - 23 April 2021

Marketing Movies discussed three reasons why Pokémon's new release collection makes fans go "Gotta Get 'Em All!" Pokémon has teamed up with Zavvi, an e-commerce entertainment retail store that enables fans to buy limited-edition movies, official merchandise, and the latest steel backs. This collaboration features three clothing items dedicated to the iconic character Pikachu.

Sourcing City News - 26 April 2021

Sourcing City News wrote a fascinating blog about the Troika Business Travel Pillow. Whether you’re traveling to and fro or the couch: the pillow supports and optimally relieves pressure on the neck. The memory foam ensures it will keep its shape, even after repeated use.

Red Canoe Promotions - 26 April 2021

Red Canoe Promotions wrote a blog about branded merch for the class of 2021. Graduating students will be able to get their hands on a custom drinkware piece with a custom logo.

Sourcing City News - 28 April 2021

Sourcing City News wrote a blog about Chelsea Leather Multi-Purpose Card Holders.

IGO Promo - 28 April 2021

Put your shades on and your freshest sneakers because summertime is coming around, and IGO Promo has written a blog about the potential promotional opportunities in summer! They discussed several ways you can use provide your company with a seasonal branding boost when summer comes around the corner. They include creating your own summer campaign, using water bottles as a marketing tool, and creating a summer gift bundle.

The ODM Group - 28 April 2021

With the current pandemic, many of us are all working from home. The ODM Group wrote a blog about a Work From Home gift, a wireless charger with your logo for remote onboarding. This product will allow your company to welcome your remote staff warmly. Gifting your newly hired employees some branded WFH gifts would be a powerful way to welcome them!

Upcoming Events in May 

Now that April is over, here are some events that we can all look forward to in May!

1 May - International Workers Day

4 May - Star Wars Day

5 May - Hand Hygiene Day

6 May - Beverages Day

7 May - World Athletics Day

10 May - Mothers Day

16 May - World Whiskey Day

18 May - Museum Day

21 May - Notebook Day

25 May - Wine Day

Promotional Product Blogs in March 2021

Let's look at what the most prominent promotional products companies are talking about in March 2021. We will also raise some special days that are coming up in April 2021.

The Denver Promotional Products Blog - 19 March 2021

The Denver Promotional Products Blog wrote a blog about why branded employee merch is essential. The blog explored three benefits of why branded company merch is paramount to brand building and their top picks for employee gifts.

IGO PROMO - 24 March 2021

IGO Promo wrote a very informative blog on how to motivate your employees to stay active. Some of the tips include incentivizing staff to play sports, signing them up for gym memberships, keeping employees hydrated, and offering various sports products as employee gifts. Have a look and see how you can motivate your employees to stay fit and healthy!

Perfect Imprints - 24 March 2021

Perfect Imprints wrote an article about keeping updated with the latest fashion trends with custom fanny packs. With such a wide variety of fanny packs out there, what are your options? This blog dives deep and explained the reasons why fanny packs have come back into style and why you should use a fanny pack!

4imprint Promotional Products Blog - 29 March 2021

4imprint Promotional Products Blog wrote a blog about giving thanks for saving lives with branded reusable grocery bags. To show their heartfelt appreciation, Hawai’i Cord Blood Bank staff members gave reusable grocery bags to some families who donate as a tangible thank you gift. Do take a look at the blog to learn more about what they do!

Sourcing City News - 30 March 2021

Sourcing City News posted some product news on the brand new Oasis Flip Lid. The best-selling, insulated Oasis bottle is now available with some unique features such as a flip lid, making it perfect for sipping cool drinks this summer. It comes with a built-in carabiner, too, so you can attach it to a bag to ensure your cooled drinks are always right where you need them. Click on the photo below to find out more about this intriguing product!

The ODM Group - 30 March 2021

The ODM Group has written a blog about five reasons why a hands-free promotional door opener is a must-have. Contactless tools are among the products that have gained traction today. If there’s a touch tool for pressing elevator buttons and opening doors, there are also foot pedals for people who have no touch tools available. Head over to the blog to find out more about this hands-free promotional door opener!

Promo Marketing - 30 March 2021

Promo Marketing wrote an article about how Pepsi officially launched the Pepsi x Peeps drink, which combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps marshmallow flavor consumers love. Follow the hyperlink to check out this refreshing new beverage that's hitting the shelves. 

Perfect Imprints - 30 March 2021

Perfect Imprints wrote a fascinating article about how an agency for email marketing can boost your business. It is vital that you stay relevant in your customers' eyes, and adding email marketing with an agency into your marketing strategy will ensure that. They examined why you should hire an agency to help with your email marketing and what type of company will benefit the most from it.

Upcoming Events in April

Now that we are coming to the end of March, here are some events that we can all look forward to in April!

2 April - Childrens' Book Day

3 April - World Party Day

7 April - Beer Day 

9 April - Internet of Things Day

11 April - Pet Day

20 April - Chinese Language Day

22 April - Earth Day

Grossman Marketing Group Acquires PCI Creative

Grossman Marketing Group is a Somerville, MA-based promotional products distributor with Harvard University and Boston Celtics as their customers. They have recently acquired PCI Creative Group, a Stamford, CT-based distributor.

Grossman Marketing Group, which has a long family heritage of four generations running the business, provides a wide variety of marketing solutions such as promotional products to clients in industries that vary from financial services to law and education.

PCI Creative is a company with 35 years of professionalism and experience, which enlarges Grossman Marketing Group's influence and footprint in Connecticut through a firm that provides diverse solutions such as image and branding to web and digital design.

“Adding decades of marketing experience, along with an amazing reputation and legacy, in a region of New England into which we continue to see a steady influx of growth is truly an asset and another defining moment for our company,” said David Grossman, co-president of Grossman Marketing Group. “Broadening our relationships within the Connecticut market, a state in which we’ve had a presence for over 40 years ourselves, is a major priority for us, and we will continue to pursue that goal when ideal opportunities, such as this one, present themselves.”

The principal at PCI Creative, Anne Chiapetta, said that company leaders felt that it was time to take on a less active role in day-to-day operations and were looking for a company to “pass the torch.” She felt that Grossman was the right company to do so.

Anne Chiapetta, Principal at PCI Creative Group, LLC

“Their stellar reputation and the prestigious clients they have served, many for decades, ensures that our clients will continue to receive the same level of excellent, reliable and high-touch service to which they have grown accustomed,” Chiapetta said.

Grossman Marketing Group’s accession of PCI Creative Group indicates its third acquisition in the state of Connecticut within the past ten years. They formerly acquired  Fleet Business Products of East Hartford in November 2015 and ASAP Inc. of Norwalk in January 2013. The firm united its Connecticut operations into a Hartford office established in the mid-1970s. Other acquisitions by Grossman include Advantages in Marketing (AIM) of West Springfield, MA in 2019 and Manchester, ME-based Premier Marketing Group in 2017.

Apart from Boston Celtics and Harvard University as Grossman Marketing Group’s house-hold name clients, other well-known clients include Boston Bruins, Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth, Novocure, Columbia University, Tufts University, Hewlett-Packard, John Hancock, L.L. Bean, Zipcar, CVS, and the International Academy of Arts and Sciences (Emmy Awards).