Associating your brand with a big event can be very useful for improving your corporate identity, as we can see in this promotional campaign from Capri-sun in the UAE. The company has teamed up with 20th Century Fox for the promotions of 'Rio' the company's new film.
Included in the promotion is the chance to win one of 200 Rio DVDs and a 50 Xbox with Kinects!!
The two companies have devised a picture book: ' My Capri Sun Rio Booklet' as a free gift with purchase on any promotional ten packs of the drink.
This is a perfect way to open up your products audience. We have seen how advertisers use big sporting events to promote their company, so why not use other promotional events?
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| Brand Association- Drinks Campaign |
Included in the promotion is the chance to win one of 200 Rio DVDs and a 50 Xbox with Kinects!!
The two companies have devised a picture book: ' My Capri Sun Rio Booklet' as a free gift with purchase on any promotional ten packs of the drink.
This is a perfect way to open up your products audience. We have seen how advertisers use big sporting events to promote their company, so why not use other promotional events?
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