The marketing team at General Mills in the USA have given us here at the Promo Gift Blog another great example of a perfect Gift with Purchase!
The company's campaign promotes the Winter Olympics, by giving away free Hockey Shirts through a internet based token mechanism.
On every promotional pack of cereal the customer gets a code, which they input through the companies website and once they have enough, redeem a free hockey shirt. This kind of promotional campaign is good, as consumers can spend up to US$5 on the cereals to get the hockey shirts, more than likely covering costs used to produce the promotional products.
It is a win-win situation for everyone! The consumers get a free shirt with their purchase of cereals, and the company gets to promote its products and increase sales!!
The company's campaign promotes the Winter Olympics, by giving away free Hockey Shirts through a internet based token mechanism.
 |
| Cereal Hockey Promotional Campaign |
On every promotional pack of cereal the customer gets a code, which they input through the companies website and once they have enough, redeem a free hockey shirt. This kind of promotional campaign is good, as consumers can spend up to US$5 on the cereals to get the hockey shirts, more than likely covering costs used to produce the promotional products.
It is a win-win situation for everyone! The consumers get a free shirt with their purchase of cereals, and the company gets to promote its products and increase sales!!
No comments:
Post a Comment