Buy a pack of Energizer AA batteries and get a Transformers toy car for free! Such promotional gifts are always suitable to attract the young.
By integrating the promotional gift with the packaging, as shown in the Energizer promotion below, it increases the perceived value of the product.
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| Energizer Promotion |
Take a look at the promotional label on the packaging. The use of large fonts attract consumers' attention, and hence may eventually lead to purchase. Marketing managers can take note of this point to enhance effectiveness of their promotional products.
What do you think are some good tips for marketing managers to take note? Share with us by leaving a comment below!
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