Marketing budgets are always tight and it
is difficult to get funds released when necessary. In such a scenario, how do
you ensure that you get significant ROI for the promotional products you invest
in? In short, how can you make sure that your products will become a marketing
success?
Featured below are 3 simple tips to ensure
better ROI on the items you give away:
1. Choose a product that is handy and built to last
Don't just go for any product to highlight
your brand. Instead, opt for something your recipients can use for years. A
quality mug, for example, will not be discarded. If the mug is appealing, there
is every chance your recipients will get attached to them. They will use them
to drink their favorite beverages, remembering your brand each time. After a
couple of years, your recipients may move on to another mug. But your old
imprinted mug may still find use on a desk to store handy stationery such as
pens or rubber bands.
Speaking of pens, they are pretty
resourceful as well. And so are shirts, jackets and USB drives. You won't find
it difficult to get a quality product that matches your branding needs.
2. Finalize a target set of recipients
After you are ready with the promotional
products, who do you give them to? Obviously, you would want to distribute them
among people who will help promote your brand better. Do you wish to give them
away to employees or prospective customers?
A business I am familiar with in
Albuquerque handed out their giveaways to employees and their families. In two
days, all the merchandise was exhausted and the marketing campaign was an
economical failure. Since the items were taken by employees and their families,
it didn’t get the exposure it deserved. Most of these giveaways were locked up
in their homes with no exposure to the outside world. Don't make the same
mistake.
Plan well in advance for your marketing
campaign. Think wisely about what you want to distribute among employees and
customers. For example, you could hand out imprinted shirts among your
employees. They will serve as quality uniforms as well and customers will feel
better while interacting with them.
3. Specify a call-to-action
If there is a reason why you are giving
away promotional items, then do convey it to your recipients. Tell them
you want to do business with them and they will probably agree, especially if
they like your giveaways. By specifying in advance what you hope to achieve
from these giveaways, you are paving the path for a long-term business
relationship. Everybody loves receiving freebies - your recipients will value
your services even more.
When you know what you wish to achieve from
promotional items, you will find your marketing campaigns performing much
better.
Promo Direct is a
promotional products company that has been around for more than 20 years.
Founded by Internet entrepreneur Dave Sarro, Promo Direct provides advertising and marketing solutions to a
hundreds of business owners and institutions in the United States. With an
inventory of more than five thousand products, the company has an answer for
every marketing requirement under the sun.
If you are looking for some promotional
ideas and/or products, do visit the ODM Group’s website and Marketing Gifts Blog for more related
information.
Check out some cool ideas and ways to generate more sales through giving away promotional products:
- Branding your Promotional Products
- Giving out Practical Promotional Items
- Giving out Unique Promotional Items
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