source: http://blogs-images.forbes.com/marketshare/files/2013/02/billboard-advertisement.jpg
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Are you
short of budget! O’ that’s not so unlike every entrepreneur who is just going
to make a start. Not surprisingly, it may also be the case even in big
businesses that are thriving well. Because when it comes to launching a successful advertisement campaign, money is the primary concern. No
doubt it is the age of digital advertising which requires a whole lot of
fortune to be carried out effectively. But thanks to the innovation in print
media that has made advertising not only cheap but also pretty much effective. Also
the growing trend of social media marketing is cost savvy and has tremendous
potential to pay for itself. Some marketing techniques are discussed here which
can be further tailored to fit your budget.
Social Media Marketing
source: http://www.mojocreator.com/wp-content/uploads/social-media-management1.jpg
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The internet
has brought a revolution in the world of marketing and social media has taken
it a step further. Social media platforms like YouTube, Twitter, Facebook,
Orcut, MySpace etc. has zillions of 24/7 active users. You just have to create
a well designed page of your business or brand and then search for the target
communities on the social media which can have an interest in your products and
services. Just share your message in that community and then see the miracles
of this media. Your message will become viral and soon you will be a known
brand across the globe. Customers can give a proper feedback to you and it can
generate a pretty good interaction which can help you advertise even more efficiently.
A recommendation by a user to his friends about your brand can be highly beneficial
and the icing on your advertising campaign.
Use of Printed Promotional Items
source: http://pyramidprintingok.com/yahoo_site_admin/assets/images/promo_products.4121657.jpg
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Advertising
has usually two main areas to be covered; namely the indoor and the outdoor
arenas. Both these areas can be covered perfectly by printed advertisement
items.
Indoor advertising
can be carried out effectively by the use of printed stickers. Stickers like
wall stickers, window stickers, double-sided stickers, die-cut stickers etc.
are pretty handy in this regard. They have the ability to convert literally
everything into a marketing space. You can order stickers designed according to
the type of your business which will also serve the purpose of giving a
decorative look to your office etc. Tables, mugs, windows, walls; all can be
branded by pasting custom stickers. Automobile stickers are on the other hand
excellent tools for outdoor marketing. They can be pasted on the bumpers or
rear windows of your vehicles which roam across the country. Thus you will be
advertising your brand anywhere you travel.
Other affordably
effective printed marketing items consist of brochures, banners etc. Brochures
are highly efficient while creating brand awareness at the individual level.
They give detailed information to the customer about your business and he can
consult them whenever he wants to approach your services. Brochures designed
with creativity and having intriguing content on them are the most effective
marketing items. While in order to cover a bigger audience at a ceremony or an
event, custom vinyl banners are the best. They have enough space to display
your logo and main ingredients. Moreover they are not prone to heat or water if
designed by good printing service providers in good quality. They are also inexpensive
and can help you to create a bigger impact in less money.
Thus you
need not worry about the limitations of your budget; you just need to play a
little more trickily in order to gain more by spending less. Whereas social
media marketing will help you in approaching a larger audience, though a little
randomly, the printed advertisement items help you target the potential
customers even more specifically and effectively.
About the Author:
Steve
Henderson is a marketing enthusiast who writes in the field of marketing,
branding and print Design. He likes to come up with creative and effective
design ideas to share with a large number of followers. Currently, he works as
a senior Graphic Designer at printingblue.com and a
featured writer at Printing Blue Blog.
You might be interested to check out some interesting custom POS displays to aid in advertising efforts and also offering some promotional gifts!
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