Welcome to the
lucrative world of promotional products! This industry
has grown by leaps and bounds, supplying. There is no doubt about the
effectiveness of giveaways as tools for brand recall.
Look around
and you will find several giveaways such as t-shirts,
mugs,
pens
and drinkware
featuring a brand logo. This article will take you behind the scenes to explore
the different printing processes involved in getting quality logos on
promotional items:
Various Promotional Products for Branding |
Screen Printing: The
Song Dynasty in China first introduced this printing more than thousand years
ago. Over the years, several enhancements have been made to make the process
more efficient. Among the more popular printing processes, Screen Printing uses
a framed mesh along with an ink-blocking stencil to create the desired image.
Even though this process is commonly used to personalize clothing, they can be
used on a variety of other materials such as paper and glass as well.
Pad Printing: This
process transfers ink to a surface by using a metal plate. This plate has a
film that creates the printable image on exposure to UV light. The plate is
then stamped on a bulk of promotional products to provide accurate and timely
printing. Pad printing can be used on a variety of surfaces such as glass,
plastic, ceramic, wood and glass.
Hot Foil Printing: This process uses a metallic plate with letters to hot stamp the
desired artwork on a product. This dry and ink free process works perfectly on
plastic, wood, leather and paper.
Heat Transfer Printing: This process uses intense heat to imprint the logo on material. When
you want to imprint full color images on garments, then heat transfer is the
printing method you should go for. This process is used on shirts and bags.
Laser Engraving: This
process is simple and clean. The logos are loaded into a laser engraving system
and then imprinted on products such as metallic pens, awards, jewelry and
crystal ware.
Embossing/Debossing: This process gives your logo a trendy and 3-dimensional look. Dies
are created from metal in your logo's shape. Your product is placed between the
dies; heat and pressure is then applied to create the desired image you want. This
process is used on chocolate packs and leather-based items.
Embroidery: This process
makes your logo looks great on clothing with stitching. Items such as caps,
blankets, shirts and pants will look great with your logo once the embroidery
work is complete.
Digital Printing: This
process is also known as CMYK and offers full-color printing. A notch above
Screen Printing, this form of printing uses actual printing rather than
screens. Digital printing is used on magnets, notebooks and mouse pads.
Promo Direct is a
promotional products company that has been around for more than 20 years.
Founded by Internet entrepreneur Dave Sarro,
Promo Direct provides advertising and marketing solutions to a hundreds of
business owners and institutions in the United States. With an inventory of
more than five thousand products, the company has an answer for every marketing
requirement under the sun.
Get started
with your very own branded promotional
gifts to increase brand awareness for yourself! You might be interested to
check out some promotional products that may be suitable to offer to your
consumers:
Hi Friends! Phoolwala is the best online gift supplier in India. It has all type of gift item like wedding gift, birthday gift, and valentine gift. They deliver all over in India, because I should take their service and their gift is awesome. The Site is www.phoolwala.com.
ReplyDelete