These adorable premiums at Circle K are
bound to bring smiles and hugs to your everyday life. These items up for grabs
are from the Craftholic brand that is a massive hit all over Asia. Craftholic
is a series of characters developed by Ikuko Yamamotothat feature cute
characters in striking prints.
In order to obtain these premiums, one has
to collect 12 OK stickers of 6 stickers plus $20 HKD to redeem one item. An OK
sticker is obtained upon every purchase of $20 HKD. This offer is only
available till mid April so hurry and get your hands on them now!
Why offer premiums?
Believe it or not, these tiny investments
can provide you with a better return on your investment than tv ads or
billboards. Advertisements may be able to provide you with great visibility but
premiums can provide you with massive reach. It also serves as daily reminders
to remind users of your premiums about your brand name. Premiums like this also
serve as walking advertisements. Can you ask for a better low-cost investment?
Collaborating with popular brands to offer premiums!
Like Circle K, your company can consider
collaborating with known brands to offer premiums. The benefit of doing so is
that both brands will be able to leverage off each other’s strengths and market
appeal. This will serve to benefit both parties involved! Furthermore my
collaborating, parties involved can share the costs of the promotional offer.
For more gift and premium offers by other
companies, check out these articles:
- High End Corporate Gift - Virtual Keyboard
- Principle Nutrition’s In-store marketing for all travellers!
- Macys Gift with Purchase: Nicki Minaj Handbag
- Haagen Dazs HK: Case Study on Strategic Use of Promotional products
- Customized Gift-wrap by Lacoste – Perfect for the Christmas Season
- Customized Candle by Paco Rabanne x The Fragrance Shop
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