Australia’s Chilli
Promotions has
taken out the gold award for below the line consumer programs at the PPAI
(Promotional Product Association International)
Toyota Australia enlisted the
help of Chilli Promotions to design a premium merchandise offering to
complement their 86 merchandise range, it was completely different to anything
they had done before. “Chilli stepped up to the plate and took the idea of customization
and high-end to a new level. Not only did the range need to be a reflection of
the premium quality and designs of the 86 product, but by partnering with well
recognized and complimentary brands they were able to elevate the merchandise
to well and truly deliver their quality message.
The premium merchandise range that resulted combined the
Toyota branding with products from Nike, Stormtech, Morrissey and Oakley to
name a few. The collective quality offering gave the range a very high-end look
and feel and was very well received by customers and the industry alike.
Not only did Chilli Promotions
hit the brief, but their industry leading carbon neutral merchandise delivered
a measured and auditable solution to Toyota Australia. It performed so well in
fact, that it turned its green solutions gold winning multiple awards including
gold at the Australasian Promotional Awards (APPA). It continued its success by
collecting a golden pyramid award (PPAI) in Vegas.
Chilli
has quickly become a leading green promotional agency in Australia and take
pride in ensuring that every client has a solution that reflects their intended
purpose as well as providing collateral that are individual assessed on their
end to end impact and offset through Chilli’s leading carbon offset program.
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