Friday, 5 September 2014

Free Gift with Perfume

Irish Perfume company Fragrances of Ireland is currently running an eye catching promotion.  This picture is from Cork Airport and the focus is on their Inis Brand.

Free Gift with Perfume
Free Gift with Perfume
The company has a white shelving with colourful bottles, packaging and gifts to attract passing customers.    On the right of the Display is a long POS Display where you can see details of the Special Beach Bags on offer.   This Gift with Purchase promotion ties in nicely with their sea themed Inis perfume.

Water themed promotions certainly work for the cosmetics industry.   We already commented on the Guerlain Snow Globe.  What other promotions have caught your eye for the cosmetics industry?

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