We find this promotion particularlly exciting because it's so fun! Just look at it and tell us you don't want a go!
There are a few clear reasons why Gatorade have run this promotion, one of the primary reasons being that it's guaranteed to increase brand awareness. Why? Because it's huge, meaning people can't help but notice it, and also because kids (and adults) want to climb it - which will give them a great experience and will leave them with a positive memory, related to your brand.
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