Polo shirt GWP promotion from New South Wales rugby team

We are currently in the middle of the State of Origin rugby league tournament. It takes place every year between two interstate teams from New South Wales and Queensland. Being one of the largest sporting events in Australia it is only natural that companies take advantage of this publicity. This promotion was recently spotted at a store in Sydney. Every time you purchase a NSW jersey you get a free polo shirt.

Polo shirt GWP promotion from New South Wales rugby team

This type of promotion is a good way of increasing brand awareness. The large open space on polo shirts and jerseys provide excellent room for advertisements. As seen in the pictures, NSW has taken advantage of this and printed their logo visibly on both products. Since the GWP will add extra incentive to purchase, more people will buy the jersey, thus more people will become exposed to the brand.

Polo shirt GWP promotion from New South Wales rugby team

For this reason and many others, promotional products are considered to be one of the most effective and cost-efficient marketing tools.

Increase the perceived value of your product with a high-end POS display

An important aspect of marketing is increasing the perceived value of your product to the customers. This will make them willing to pay a higher price and make your product seem more interesting compared to the competitors. Having an eye-catching POS display is a good way of achieving this.

Increase the perceived value of your product with a high-end POS display

This POS display from Martell was recently spotted at Hong Kong airport. It does an excellent job at making the product appear more exclusive, thus increasing the perceived value. This does not only apply for the product itself but also the brand image. In this case a lot of focus has been put on the bottle and packaging. Providing unique designs makes the product stand out from the competition which is important in an industry as competitive as the alcohol industry.

A common theme in successful alcohol companies is that they have a strong brand image and name. This is often the result of marketing campaigns such as this. Even old and prestigious brands such as Martell must constantly use promotions to stay ahead of the competition.

Exciting new limited edition box for Assassin's Creed Syndicate

Most bigger game releases these years come with some sort of limited edition version offering additional content. The upcoming game, Assassin's Creed: Syndicate, is no exception. The game is set to be released on October 23rd but anxious fans can already pre-order the game. Those who choose to pre-order the limited edition version of the game will receive a figurine of the main character among other things.

Exciting new limited edition box for Assassin's Creed Syndicate

This type of promotion is a good way of generating more attention for your release, thus increasing sales. In a competitive industry such as this, this is a useful step to ensure that your game will be a success. This combined with an eye-catching POS display will make customers more interested in your product and differentiates you from the competitors.

Exciting new limited edition box for Assassin's Creed Syndicate

By providing a premium packaging, as seen above, the perceived value of the product will be increased. These extra products can not be purchased individually which also provides extra incentive for customers interested in them.

Free travel bag as gift with purchase from Rémy Martin

Airports provide one of the best places for advertisement due to the large amount of people that pass through every day. For this reason giveaways and other promotional campaigns are often spotted here. This gift with purchase was recently seen at Sydney airport in Australia. When you purchase Rémy Martin products for over 330 AUD you will receive this travel bag for free.

Free travel bag as gift with purchase from Rémy Martin

The exclusivity of this bag is what caught our eye. This is a good example of how promotional products don't need to be low-cost items. Both high-end and low-end brands successfully use it in their marketing campaigns and there are good reasons behind this.

They don't only incentivize purchase - but also works as a a type of advertisement when customers use the products. They will give the brand more exposure and increase the likelihood of new customers purchasing their products. Brand retention will also increase since customers constantly will be reminded of the brand when they see the logo and promotional product.

Clinique Cosmetic Pouch - GWP

The high-end, American manufacturer of skincare, cosmetics, toiletries and fragrances, Clinique, is currently running a promotional, Gift with Purchase (GWP) campaign. In which they are giving away a Clinique travel cosmetic case, with every purchase of their 'New Sonic System Purifying Brush', as can be seen from the picture below.

Clinique Cosmetic Pouch - GWP

Clinique may have decided to run this campaign in order to add even more incentive to purchase their brand new product, the purifying cleaning brush. Although there are also other benefits to consider.

Firstly, as mentioned above there's added incentive, because consumers will perceive the brand and product as expensive, but despite this, cosmetic pouches can be made very inexpensively.

Clinique Cosmetic Pouch - GWP

It's also a convenient product for consumers, as it gives them means to carry about their new purchases of Clinique products in. If they use the cosmetic pouch regularly, then it can also help to raise brand awareness, as the large, flat branding area can be taken full advantage of.

Exercise Mat - Gift with Purchase

Offering free gift with purchases is a key element to add incentive and entice consumers to purchase your products. This is especially beneficial for you if you can provide useful gifts, that are inexpensive - which is the exact case with these exercise mats.

Exercise Mat - Gift with Purchase

Exercise mats are not only inexpensive to give as a gift in your campaign, they also have other benefits when it comes to branding. Exercise mats are large, flat and laid out on the floor - often in public areas. Therefore if you take advantage of the large branding area, it can have dramatic results in increase brand exposure, awareness and ultimately sales.

These type of mats are products that consumers aren't likely to purchase themselves, but will definitely be willing to spend to get it as a free gift, and will be appreciative of it. This will lead to brand loyalty, and make consumers more likely to either make repeat purchases or recommend your brand to others.

Celebrate WA: Promotional Giveaway

Many haven't heard of the Australian holiday, Western Australia Day, also known as WA day. Although this is all about to change through Celebrate WA's social media and promotional campaign they're running.

Celebrate WA: Promotional Flip Flops Giveaway

Throughout this campaign, Celebrate WA have used unique and clever methods to get consumers onto social media to spread word of the holiday and their website - on which they sell tickets to a WA weekend music festival.

One method they used was to run a giveaway, which you can win by 'pledging to relax' and tweeting about how they're relaxing on the holiday, with the hashtag #WADay. This social media exposure will drastically increase the amount of visitors to their website, and ultimately, sales of the festival tickets.

They've also used promotional merchandise to raise awareness. For their giveaway, they ran with the relaxing holiday, sunny weather vibe - such as flip flops, as can be seen below.

Celebrate WA: Promotional Flip Flops Giveaway

These are also used to raise awareness of their social media presence and their website. Not only do flip flops make extremely relevant products for their campaign, they are also inexpensive to use as part of a give away.

It's these reasons that we felt we had to write about the extremely clever campaign being run by Celebrate WA! We came to learn about this project, on Twitter, from the Australian promotional merchandise & marketing company, ABS Marketing.

Celebrate WA Day