Clinique Cosmetic Pouch - GWP

The high-end, American manufacturer of skincare, cosmetics, toiletries and fragrances, Clinique, is currently running a promotional, Gift with Purchase (GWP) campaign. In which they are giving away a Clinique travel cosmetic case, with every purchase of their 'New Sonic System Purifying Brush', as can be seen from the picture below.

Clinique Cosmetic Pouch - GWP

Clinique may have decided to run this campaign in order to add even more incentive to purchase their brand new product, the purifying cleaning brush. Although there are also other benefits to consider.

Firstly, as mentioned above there's added incentive, because consumers will perceive the brand and product as expensive, but despite this, cosmetic pouches can be made very inexpensively.

Clinique Cosmetic Pouch - GWP

It's also a convenient product for consumers, as it gives them means to carry about their new purchases of Clinique products in. If they use the cosmetic pouch regularly, then it can also help to raise brand awareness, as the large, flat branding area can be taken full advantage of.