An important aspect of marketing is increasing the perceived value of your product to the customers. This will make them willing to pay a higher price and make your product seem more interesting compared to the competitors. Having an eye-catching POS display is a good way of achieving this.
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| Increase the perceived value of your product with a high-end POS display |
This POS display from
Martell was recently spotted at Hong Kong airport. It does an excellent job at making the product appear more exclusive, thus increasing the perceived value. This does not only apply for the product itself but also the brand image. In this case a lot of focus has been put on the bottle and packaging. Providing unique designs makes the product stand out from the competition which is important in an industry as competitive as the alcohol industry.
A common theme in successful alcohol companies is that they have a strong brand image and name. This is often the result of
marketing campaigns such as this. Even old and prestigious brands such as Martell must constantly use promotions to stay ahead of the competition.
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