Polo shirt GWP promotion from New South Wales rugby team

We are currently in the middle of the State of Origin rugby league tournament. It takes place every year between two interstate teams from New South Wales and Queensland. Being one of the largest sporting events in Australia it is only natural that companies take advantage of this publicity. This promotion was recently spotted at a store in Sydney. Every time you purchase a NSW jersey you get a free polo shirt.

Polo shirt GWP promotion from New South Wales rugby team

This type of promotion is a good way of increasing brand awareness. The large open space on polo shirts and jerseys provide excellent room for advertisements. As seen in the pictures, NSW has taken advantage of this and printed their logo visibly on both products. Since the GWP will add extra incentive to purchase, more people will buy the jersey, thus more people will become exposed to the brand.

Polo shirt GWP promotion from New South Wales rugby team

For this reason and many others, promotional products are considered to be one of the most effective and cost-efficient marketing tools.