Exclusive Harman Kardon-speaker as free gift with purchase by HTC

The successful Taiwan mobile company, HTC is offering an exclusive speaker from the well-known US company Harman/Kardon by Harman, if you purchase their new HTC One M9 smartphone.The promotional campaign was spotted in HTC's concept store in Copenhagen, Denmark where the company had made it available for 7 days during April. The speaker has a value of $159,99, which makes this offer even more attractive when you are considering which smartphone to choose.

Exclusive Harman Kardon-speaker as free gift with purchase by HTC

If you are searching for consistency in your marketing strategy you need to consider what things you offer as your free promotional gift. Most people relate both companies above with quality, and therefore would it be abnormal if some of them suddenly started to offer cheap products as free gifts with purchase. You simply need to stick to your company's core values and by that your core products, if you want to achieve success.

Exclusive Harman Kardon-speaker as free gift with purchase by HTC

There are many ways you can brand this little Bluetooth mobile-speaker with your own personal touch. As an example could you print your company-brand anywhere on this speaker to create better brand exposure and recognition. Another idea could be to offer this speaker as a free business gift with purchase if people are buying a certain amount of quantity per year. 

So overall this kind of marketing strategy can be very beneficial if you want to continue expanding your business and gain a greater market share.