ASI: More Than Half of Consumers Own Promo Pens

The Advertising Specialty Institute (ASI) has recently published a study on promotional pens, with data revealing more than half of consumers own promo pens. There were various interesting results about various demographics, as well as locations and opinions.

ASI: More Than Half of Consumers Own Promo Pens

Due to the sheer amount of promotional campaigns that occur every year, it was found that more than half of US consumers own logoed writing instruments. This shows the importance of having an attractive design for the pens and unique logo. The better the logo and higher quality of the promotional pren, the more likely the consumer is to retain the pen. 

ASI: More Than Half of Consumers Own Promo Pens

The data showed that women are more likely to own logoed pens than men. Depending on your product, you could now be much more focused in your marketing if your demographic is favoured more towards women.
This can also be seen in political leanings, with Democrats in the Southeast much more likely to own logoed pens than Republicans. This is very topical considering the Presidential Primaries that are approaching. 

ASI: More Than Half of Consumers Own Promo Pens

Continuing with brand retention, it was found that cost per impression is less than 1/10th of a cent in the US, which led to the highest impression to Best Value. Along with this, 68% of consumers in the Midwest region own a logoed pen, well above the US average. This is important as for companies taking part in promotional campaigns, there can be heavy focus on promotional logoed pens in the Midwest Region. 

We at PromoGift blog are very thankful to ASI for this fascinating study, and in their own words "Promotional products, also known as ad specialties, make up a $20.5 billion dollars industry and are used by virtually every business in America." 

If you would like to know more about ASI, you can find more information and how to join at their website. If you would like to know more about promotional items to help market your brand then you can contact us at PromoGift.