Denver Broncos Free Giveaway: United in Orange Magnets

This January, the Denver Broncos – an American football team based in Denver, Colorado – has given away pleasant branded merchandise for their fans and supporters – car magnets with the United in Orange logo.

The Denver Broncos are members of the West division of the American Football Conference in the National Football League. They are famous for their annual promotional campaigns: in 2014 there were the highly collectible Time to Ride playoff window clings. Last year's playoff run saw the United in Orange yard sign. And, 2016 is officially the year of the magnet.

The giveaway was held in two parts: the first started on Monday, January 11, and continued through game day, Sunday, January 17, and the totally unexpected 2nd part, started on Thursday, January 21, and continued through Sunday, January 24. These days fans in the various cities across Colorado are able to line up at stores to get the car magnet that shows the world the true Bronco colors.

Denver Broncos Free Giveaway: United in Orange Magnets

The promotional campaign had a huge social media support: everyone who got a magnet was called to show "your personal magnetism" and post a photograph to Broncos' Facebook page or share it with the hashtag #WeAreBRONCOS.

The goals of promotional giveaways in the sports industry:

•  to strengthen support for the team - the main reason for this kind of giveaway is to connect all sports fans and citizens by increasing the common victorious spirit with the help of free and exclusive branded items;

• to increase perceived value – any sports brand tries to embolden its status with promotional sports merchandise and every big football club has a plethora of branded items to bring about brand exposure;

• to raise brand awareness – in the growing sports products industry, it can be hard to get your foot in the door and using promotional products for sports merchandise is a great way to expose those less known brands, ultimately driving sales.