Monday, 23 May 2016

Promotions for Father's Day: Redeemable Gift Card Sale & Gift Set Promotion

It can be a hard job deciding what is best to buy your father for his special day, and here is one promotion that makes choosing a gift easier.

Promoted as 'Dad Fuel' by Scotty's Brewhouse and Th3ee Wise Men Brewing Co, this offer has two different promotional campaigns.
  1. A gift card sale: spend a certain amount of money and get a redeemable gift card.
  2. A branded gift set including:
  • A handed selected Knob Creek Single Barrel Reserve Bourbon Aged 10+ years
  • 20th Anniversary Scotty's Brewhouse Whiskey Glasses
  • Scotty's Brewhouse or Th3ee Wise Men Brewing Co. Hat
  • $20 Gift Card
And all for $89.99 at any location. 

Why offer gift card and gift promotions for special holidays?

Gift card promotions are a good way to add value to your brands marketing. There are many people, especially males, who prefer to buy their own products rather than have gifts bought for them. Therefore this is great way to give customers freedom of choice to purchase this brands other products, increasing awareness.

The gift set features branded products for a brand anniversary. Anniversary gifts are great because they again add brand value, and also provide more incentive and pulling power. A gift that has a limited supply, is more interesting to buy, and is more likely to be kept and used for a long time.

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