Grand and Toy, a Canadian office supplies retailer has come out with a new back to school promotion. The company is offering its customers a choice of free gift with a purchase in store.
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| Grand and Toy's Back to School Promotion |
Customers can choose from either the PaperMate colour pens or the new Sharpie highlighters for free. It offers customers great value for money as both PaperMate and Sharpie are both well known, good quality stationary brands. This promotional offer also suited not just for students going back to school, but business professionals as well.
This promotion by Grand and Toy is fantastic as it is still in keeping with their brand and what they do as a company. These promo items could also open them up to a new market of customers who are looking to purchase quality products from a trusted retailer. This will increase consumer loyalty, as office wear and school supplies is something people purchase on a regular basis, and especially at the beginning of a new academic year.
Why we like the gift with purchase promotional idea?
This promotion by Grand and Toy is fantastic as it is still in keeping with their brand and what they do as a company. These promo items could also open them up to a new market of customers who are looking to purchase quality products from a trusted retailer. This will increase consumer loyalty, as office wear and school supplies is something people purchase on a regular basis, and especially at the beginning of a new academic year.
This promotion also helps to build relationships between the brands, as brands like Sharpie will want to continue to stock their products through Grand and Toy if they feel the brand represents them well and they are also increasing their sales.
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