Basic Guide to Using WordPress for Promotional Products

Basic Guide to using WordPress for Promotional Products

It is important that you understand some key features before you start blogging. If you understand the basics of search engine optimisation (SEO) this will greatly increase the degree of success your promotional products blog experiences. There are some very detailed SEO explanations online such as this article. However, this blog post is a quick 101 for using WordPress for promotional products.

Have a look at our simple visual guide below!

1. Use this button to add links into words/phrases - we do this rather than inserting whole hyperlinks as URL's. You want the reader to see the blog as refined, not rushed. The phrase/word will turn blue and become underline is the hyperlink has worked. Always double check your links!

2. This is where you will put your blog title. Choose something catchy - it needs to grab attention! Include the focus keywords(s) and capitalise the letters of each word to help the aesthetic appeal of the blog. 

3. On the right-hand side of the page you can publish, save draft and preview as well as update already published blogs. You can also see revisions and revert to older ones if needed. 

1. There are simple prompts to follow, if you don't understand any of the traffic light features there are hyperlinks to information pages.

2. WordPress used an easy traffic light system that lets you know when your blog has good readability and SEO features.

1. SEO title: This is what appears first when your blog shows up on search engines. Slug: This is very important and very simple to overlook. It is the exact address of the blog on the site and should always be written as 'xxx-xxxx-xxx'. Meta description: The small extract that appears underneath slug and title in search engines. 

2. Tags and categories help to organise your blog on your site and also to make it easier for your desired audience to find the blog. Always use a featured image too, this will help also (Ensure you change your picture details to include your SEO title or focus keyword)

3. Focus keyword should be incorporated in all elements mentioned above. It is called focus keyword because it should be at the centre of as much as possible for SEO. 

How to Post a Tweet For Promotional Products

How to Post a Tweet For Promotional Products

Twitter is a fantastic way to reach a wide variety of people with over 300 million active monthly users. This is a guide on both the basics of using Twitter and also on specialising a tweet for promotional purposes.

If you are new to Twitter, have a look at our podcast video on the basics of tweeting. 

Some common popular hashtags for our industry are:

#promoproducts #mercandise #promotionalproducts #promotional #corporategifts #corporateincentives #companygifts #promotionalgifts #giftswithpurchase #hotitem 

#promotionalbranding #buildyourbrand #buildyourbusiness #marketingmaterial 

Understanding your audience 

At Promo Gift Blog, Our Twitter audience is mainly interested in: Technology, Marketing and Entrepreneurship. They are mostly professional/self-employed and over 50% are from the UK and the USA. These are all indicators that our audience are looking for quality and clear concepts, make tweets concise and proof-read.  

With any Twitter business account, aiming to tweet about promotional products it is of the upmost importance that you utilise the 'analytics' area of Twitter and understand your audience/target clients on the platform. 

Using the Hashtag and 'At' Symbol Successfully 

The hashtag symbol (#) is used to categorise a tweet and make it easier to find on Twitter search, much like an SEO. Clicking on a hashtag will automatically take you to the relevant search and they can be included anywhere in the tweet. Be aware as a business that using a hashtag that is too popular may push your tweet to the bottom of the twitter feed quickly as Twitter is famously fast paced and immediate. We need to be specific and relevant, If a hashtag becomes popular enough - the required twitter users will find it displayed in 'Trends'.

If you are confused as to which hashtag will create the most customer interaction you can use websites such as:

www.ritetag.com

www.hashtags.org

www.hashtagify.me

Studies show that engagement tends to decrease after the third tweet, so where possible limit yourself to this amount. 

@ - This symbol is used to 'tag' another account in a tweet. By doing so you will create a notification for that account when they log in. It is a good way for a business to reply to clients directly as an alternative to messages - if the enquiry is one that is a general question for example.

Top Tips for Tweeting 

• Do make use of the 'promote' feature, tweets tend to reach 3-4% of your target audience so this paid service greatly increases this percentage - increasing brand awareness.
  
• Don't over-tweet and 'spam' the twitter feed, this will stop you gaining followers and mean that clients do not take your company or promotional products as seriously.
  
• Do interact with your followers as much as possible. Twitter is a social media platform and tends to not be well suited to solely output - increase follower interactions with polls, competitions etc.
  
• Don't forget to make use of your account 'bio, this is the first thing that your followers or potential followers will see and is the 'first impression' of the Twitter world.

Charles Alexander Distribution welcomes new Director of Operations

Charles Alexander Distribution, one of the UK’s leading promotional products distributor, is delighted to welcome its new Director of Operations, Chris Pitts.

The role was created to aid the continued growth the group has experienced over the last few years.
Chris is first person in the role and he has already hit the ground running in his short time with the
company. 

Chris comes with a wealth of sales and operational experience. Over the last eight years Chris has built, supported, and directed sales teams in the fast paced, Solar Technology manufacturing arena with exceptional success. 

Chris Pitts said: “The opportunity to join such a dynamic and professional company at this stage of its exponential growth curve is very exciting. Working with Paul and the team to maintain growth whilst holding high standards of customer service is key to our future success. I am looking forward to the challenge”.

Paul Rowlett, Managing Director at Charles Alexander Distribution, said: “It’s great to welcome Chris to the company. His experience of running large operations and large sales teams speaks for itself and we’re delighted to have him join the team.
“His main role will be running day to day operations of the UK brands while also launching our new

customer service team. We’ve also implemented a great new training plan which is all very exciting.
“He will also be arranging convenient times to visit our valued supply chain over the coming weeks

and I would invite any suppliers wanting to arrange a chat to please get in touch.”

For more information about Charles Alexander Distribution and their brands head to their website.

(http://charlesalexanderdistribution.com )Their flagship site EverythingBranded.co.uk has over
40,000 promotional products available. You can begin your search for promotional items
here.(https://www.everythingbranded.co.uk ). Their other sites include

Printed4You.co.uk(https://www.printed4you.co.uk ),

YourProductsBranded.co.uk(https://www.yourproductsbranded.co.uk ) and their new American branch, EverythingBranded.com.( https://www.everythingbranded.com )

The Top 10 Promotional Products for Festivals

The Top 10 Promotional Products for Festivals that will be sure to get your brand noticed...

Whether you love or loathe a festival, there are thousands that take place all over the UK and world every year.

1.  Promotional Bog Roll! 

•      Promotional toilet roll is a great way to get your brand noticed at festivals, with 1,257km of toilet roll used at Creamfields festival in 2015 (Timeout Magazine 2015).
•       We can print your artwork or logo on each tissue for maximum impact!
•       Our printed toilet roll tissue is eco-friendly and chlorine free bleached premium quality – so why not use this as a promotional tool in the luxury toilets at festivals (if you can find any)?!

Colour Obstacle Rush 2017

On Saturday 10th June, Premier Promotional Products will be taking part in the Colour Obstacle Rush in London, raising money for St John of Jerusalem Eye Hospital, in a team with 6 other members of the Hospital Group.

             

The St John of Jerusalem Eye Hospital Group work hard to relieve poverty and bring hope to more than 128,000 Palestinians every year.

The services provided by the St John Hospitals, Clinics and Mobile Outreach Unit revive education and employment prospects and contribute to economic growth and rebuilding the fractured infrastructure.

The core activities now include:

• The East Jerusalem Eye Hospital
• The Hebron Eye Hospital
• The Gaza Hospital
• The Muristan Clinic
• The Anabta Clinic
• Training Mobile Outreach Programme
• Local Doctors and Nurses
• Researching against genetic eye diseases.

Please help us make a difference by making a donation to our Virgin Money Giving page; click the link below if you would like to sponser us. Any contribution will be greatly appreciated, not only by us but by those who will be impacted by your contributions.

http://uk.virginmoneygiving.com/DianaSafieh1

Don't forget to tick the box to reclaim Gift Aid on your donation if you're a UK tax payer. Virgin Money Giving will pass this on in full to charity, making your donation go even further in changing the lives of others.

How your kind contributions will be spent:

•     £10 could buy 3 bed sheets for baby cots
•     £25 could buy a diagnostic Corneal Topography procedure 
•     £50 could buy Outreach education sessions in the rural West Bank
•     £100 could buy laser treatment for diabetic retinopathy
•     £200 could buy 4 phaco packs, which are used in cataract operations 

Your support of this very worthy cause is vitally important to them. Thank you for your donations.

What is the Colour Obstacle Rush all about?

5 KM / 3.1 MILES  |  20 OBSTACLES  |  8 COLOUR STATIONS |   20 MUSIC ZONES

If you want to support us even further – we would love to see you come and support us at the finish line or watch us while we run, skip and dance (and stumble, huff and puff our way around!) Plus you will get to see us looking like the above!

For more information please contact below 

Jess Hart, Sales and Marketing at Premier Promotional Products.

Website: www.premier-thegroup.co.uk 

Telephone: 01732 843250

Email: Sales@premier-office.co.uk

Address: The Courtyard Business Centre, Birling Road, Ryarsh, Kent, ME19 5AA

Twitter: https://twitter.com/premierofficeUK 

Facebook: https://www.facebook.com/premieroffice/ 
YouTube: https://www.youtube.com/c/PremierPromotionalProductsRyarsh

Pinterest: http://www.pinterest.com/premierofficeuk/ 

LinkedIn: http://www.linkedin.com/company/premier-promotional-products

Google+: https://plus.google.com/+PremierPromotionalProductsRyarsh