How To Select The Perfect Images For Your Promotional Products Blog

Images are a great way to break up large chunks of text in a blog and are also an important feature for enhancing reader engagement. In your promotional blog, your descriptions will be complementary to your images.

The pictures that you use on your blog are going to be the fastest way for the reader or future client to understand the look, use and style of your product. On occasions, a reader may see bad images and decide against reading the blog any further.

Taking Your Own Original Images

When taking your own original images it's important that they look professional and high quality. In as much cases as possible, It is good to use a clean, blank background. This way your backdrop will be consistent through your blog posts, lighting will reflect well and your background wont distract from your product. 

• Make sure the product is central in your image and that the camera is in focus. 

• Focus on getting the lighting right. It's important that you can clearly see the product - particularly in close-up photographs. 

• Where possible use original images on your blog - if you are not able to, it is extremely important you have permission from the owner of the image to use it. 

Editing Image Properties 

When uploading your image you will have a chance to change the image properties. Always name your images 'Alt Text' using your SEO keyword-containing blog post title! That way google will rank your images (and therefore your blog) much higher in search results. 

Choose your size and alignment well - For example, a blog post with lots of text may require a larger image because a smaller image may become washed away with the text. 

5 Fantastic Ways to Create The Perfect Promotional Blog Post Title

Everyday millions of people upload blogs to the web - so what are the deciding factors on which blog gets viewed? People do judge a blog by its cover. That is why having a eye-catching title that makes the reader curious is so vital. Once you've mastered the basics of wordpress, this is the next step. 

This article will greatly help to rank your posts but do always remember 'Content is King' when it comes to blog writing. You can become adept at writing blog titles - but ultimately you need to have a solid foundation for your blog content. We believe that using a case study like this one is a sure way to make your blog interesting and engaging.

Here are our '5 Fantastic Ways to Create The Perfect Promotional Blog Post Title'.

1. Fine-Tune Your SEO Keyword
As mentioned in previous articles, one of the most important ways to be seen on the internet is a good SEO keyword. There are plenty of online resources to help you so be committed in researching the perfect keyword for your blog post.

Keywords such as: Branded POS display, Gift With Purchase, Promotional Branded Gift, Brand Activating Display, Promotional Products 

Don't be too generic with the keyword you use to describe your product - but include it in the title and throughout the blog post. Use websites such as these to help you:

2. Keep It Short And Snappy 
There are so many creative and informative blogs out there which no one sees due to them being non-search engine friendly. Keep your post titles below 55 characters - that is the limit at which google search engine will stop showing your post high in searches. You want be straight to the point.

Get down to the foundation of the blog purpose - What is your product?  Why should I be interested to read about it? Give enough information that the reader is enticed to read, but leave enough ambiguous that there is a need to read your blog.


3. Fall In Love With Emotive Words
Give your title some punch by standing out with emotive language. Avoid words like 'good', 'bad' and 'cool' and focus on exciting, less common adjectives to stand out on search engines.

4. Make Use Of Trigger Words

Put yourself in the position of someone on a search engine looking for a post. How much of your title would likely be used in their search. Many readers google posts in the same style they would ask a person - Use words like 'why', 'who', 'what' and 'how' to increase your chance of being viral!

Why do I need this product? Who could I supply it to? How is my investment going to benefit me? These are the questions the reader will be asking themselves.

5. Write In Active Voice
Compel the reader to click your blog with engaging words that address them directly, rather than subtle writing in the subtle passive voice. If someone shouted 'You need this product!' it would be more attention grabbing than 'This product is needed by you'.