The Pen Man

On October 29th 1945, the first ballpoint pens to be made commercially went on sale in New York. And since then, hasn't the promotional products industry boomed? We’re celebrating the underdog of our industry today as Everything Corporate’s Sales Director Martin Seymour recalls his first memory of 'The Pen Man' who used pens to promote his firm:

'Back in the day, I worked in the family business selling sports trophies. There was one customer who ran a small catering business and bought golfing trophies a few times a year. 

Every time that gentleman called in to place an order with us, he'd give us a free pen with his business branding on it. And whenever I went to visit other local traders, I would always see his pens getting used too! As a result, he became a well-known figure in our local area. 

Over the years, the pen man - or rather, his catering services - were often used by my family. We'd hire him for things like family parties and corporate events. 

These days, he has a team of people working for him, so I seldom see him in person, but his staff continues his tradition of pen-giving'. 

Promotional pens are a staple of the industry, and the possibilities are endless nowadays. Everything Corporate has a wide range of ballpoint pens, gel pens, stylus pens, rollerball pens, fountain pens and so much more. Whatever your choice, you are sure to make a powerful impact with a pen.

Promotional Merchandising Items: are they still effective in this digital age?

Promotional items have been used for many years to capture the attention of the target audience through elements that are linked directly or indirectly with the company. However, facing the advancements of new technologies and digital marketing, it is worth asking if they still have the same effectiveness as before.

Fortunately, companies that have not failed to deliver these gifts to their customers show that these items remain an excellent investment. Undoubtedly, the commitment of employers points to digital media, but this does not limit the power of promotional items.

In fact, it is easy to see that both modern platforms like these traditional advertising mechanisms blend seamlessly. This phenomenon is observed strongly in the process of memorizing the name of the company, one of the most complex challenges for specialists in the area.

Although communication has become something of a virtual character, experts insist that these products have not lost their importance. Even if the item is presented at a conference, a fair or any other circumstance that allows direct contact with the consumer, it becomes a powerful advertising weapon.

  

This strategy is still effective because it is tangible, that is, you can see and touch. It also covers a specific need. Compared to other tactics that apply in this field, there is no doubt that it provides a close between the two players in the market space and therefore generates an intense experience for both.

Classic pen to innovative USBs

As times have changed, various promotional items also adapted rapidly. Only true specialists in the distribution, import and manufacture of custom items of all kinds offer a wide range of possibilities to win potential investors with textiles, household items or objects for office, among other products.

Obviously, it still depends on the budget for a certain marketing goal to be achieved. However, a well-structured strategic plan and the desire to succeed may also contribute to the success of your program. 

The footprint of these objects remains in the memory of those who receive them. The effect they have has a sensational impact on the public. Invest without fear, do not doubt the power of this promotional merchandising mechanism.

Contributed by: 

Carlo Sanz

CEO - Promotrader

contact us

Christmas Promotional Products in UK

It’s October and the leaves are well and truly falling from the trees, it’s getting noticeably colder and darker and it’s time to start thinking about Christmas!

Christmas is only 9 weeks away and now is the time to start thinking about rewarding your employees or treating your customers to a little gift to say "Thank You".

If you’re going to give out a gift, why not give out a promotional item? A branded gift works well for you in two ways:

1.  The customer or employee receives a thoughtful product from yourselves therefore they are more likely to remember you positively, this is always good in business.

2. A promotional gift emblazoned with your company name is extra exposure for yourselves and gets your brand seen.

Ok, so now you’re sold on the idea of gifting your customers and employees with a branded product, below are some ideas of items that bmt Promotions can provide for you!

Branded Advent Calendars

A pre- Christmas gift with your bespoke design and branding, filled with 24 little chocolates, branded advent calendars. You must hurry though as orders need to be in by early November for delivery before December!

Branded 2018 Calendars

Potential customers will be able to see your brand all year round with a bespoke branded calendar. There are many designs and sizes depending on your budget just head to our website for a peek!

Promotional Keyrings, Pens and Mugs

Promotional keyrings, pens and mugs are great budget buys and giveaways for employees and customers alike. Why not order some of each item and we can create a gift bundle for you to distribute to your recipients?

Branded Gift Bags

A present in a promotional bag adorned with your logo is a fantastic way to wrap the gift up and show the customers or employees exactly where the gift has come from.

If you require any assistance with your promotional Christmas gift ideas please do not hesitate to contact us here at bmt Promotions, we’re happy to help!

Phone: 01933 409489      

Email: hello@bmtpromotions.co.uk

Website: bmtPromotions

Stand Out With Custom Thanksgiving Cards

Custom Thanksgiving cards are a unique and thoughtful way to stand out around the holidays. This inexpensive promotion doubles as a way to show appreciation for your customers while offering an incentive just ahead of the holiday season. Beat the avalanche of Christmas mailers and emails with a personalized Thanksgiving Card from Warwick Publishing. 

Here are 5 creative ways to think about (and pitch) custom Thanksgiving cards this year, and some ideas to use them to help your end-user clients grow your business.

View custom Thanksgiving & holiday cards online here.

1. Do something different from every other business. Sending a greeting card at Thanksgiving isn’t something every company does. Sending a card outside of the Christmas holiday season makes your business stand out. Differentiate yourself and your brand by being unique. Don’t forget to hand-sign.

2. Express genuine gratitude for your customers. This is the perfect time to send a sincere thank you message to those who’ve kept you in business. Share a personal message about your company milestones and be sincere in thanking your customers for helping you get there.  Offer a coupon or free gift to show that you appreciate their loyalty. An act of being thankful and recognizing your customers builds goodwill and reinforces your brand in a genuine way.

3. Beat the holiday mail rush. Your message has a better chance of being remembered if it arrives around the Thanksgiving holiday, instead of alongside all the other traditional holiday cards. Customers don’t often receive Thanksgiving cards, so the gesture will stand out. Plus, you’ll be in front of your customers in a tangible way just as they’re gearing up for holiday shopping.

4. Offer an early holiday shopping special. Customers who are in shopping mode (and they most likely will be, on Black Friday!) are always delighted and excited about special offers. Offer a (good) coupon code for an online special in your card, such as 50% off a regular-priced item. You want the incentive to be strong so it truly feels like a gift, rather than a weak marketing attempt. For retail businesses, print off a physical coupon for customers to redeem on their next visit. Include an expiration date to create a sense of urgency about the offer. This will help increase traffic to your business and help boost holiday revenue.

5. Plan a gratitude campaign. The world could use more positivity. Get your customers involved in sharing what they’re thankful for as part of a contest for a larger drawing or giveaway. Use the Thanksgiving card to announce the contest and invite customers to submit a story or entry online – tying into your website and social media for even more exposure. 

Bonus: We have low minimums – you can order as few as 50 custom Thanksgiving cards, starting at just $1.74/ card. Mailing envelopes are included, too!

View all of our holiday cards online here! Have you tried sending custom Thanksgiving

cards to your customers in the past? What worked well for you? We’d love to hear about

it – share your story with us on Facebook here.

contact us