The giving of branded business gifts is at the forefront of the corporate culture. According to research conducted by the BPMA (British Promotional Merchandise Association), 79% of promotional gift recipients feel appreciated, a further 47% are happy and another 21% are impressed when they receive a personalised gift from a brand or company. Whether it’s to employees, clients or stakeholders, a token of appreciation and acknowledgement goes a long way.
Now the festive period is rapidly approaching, personalised business gifts are more in demand than at any other time of the year. An article published in January (2017) suggested that the last three months of 2016 saw the highest growth in consumer spending for over four years, so getting your company’s name into the hands of your target market during this timeframe has never been so paramount.
However, there are many factors to consider when searching for corporate gift inspiration and as a promotional gift purchaser, you do not want to make any mistakes.
Here is our guide to gift-giving etiquette for businesses and how you can avoid the mistakes you may not have even realised you’ve made in the past:
- Know EXACTLY who you're buying for.
The number one rule of marketing in any industry is knowing your target audience and understanding their needs. Put this into practice when it comes to selecting the perfect promotional gift, whether it's for an employee, client or someone else. The main purpose of a promotional product is practicality - 50% of recipients agree that usefulness is the most important quality of a branded gift. Items that will be used every day such as branded powerbanks are a cost-effective and high-in-demand promotional gifting solution that's guaranteed to be used every day considering that over two-thirds of the UK's population own smartphones and 90% panic about losing battery life on their phone.
It's also important to consider the recipient's religion and occupation. There are some religions that do not celebrate Christmas, and even though presented with a gift, the recipient may not be able to accept it, thus causing an awkward situation that could easily have been avoided. Furthermore, in some occupations, such as civil servant, gift acceptance may be seen to compromise personal judgement or integrity.
- Get the packaging right.
When it comes to the art of gift-giving, presentation is everything. Bespoke, branded packaging not only looks smart but elevates the value of a gift by presenting it in a way that makes it look more expensive and exclusive to your business.
Our range of bespoke packaging solutions include branded gift bags that are ideal for all gifts including wine and champagne, and promotional pen boxes that add a luxurious element to any premium pen gift.
- Personalised gifts have a greater impact.
Personalised promotional gifts not only show the thought that has gone into the gift selection, but create a memorable gift that will be treasured forever. Even something as small as a personalised branded mug will be constantly used considering that the average UK tea drinker consumes 876 cups of tea a year. A higher-end personalised gift such as a promotional Parker Pen will be kept and treasured by the recipient too. Parker is an iconic and renowned British brand with a rich heritage, engrave one of their pens with the recipient's name and your brand will be kept close to them for years to come.
- Set a budget and stick to it.
When it comes to purchasing corporate branded gifts, it's important to set a budget so you know exactly how much of your business finances to set aside. Whether you're marketing a small business or a global brand, budgeting is of the utmost importance for promotional gifts to ensure that no one is left out, especially when it comes to buying gifts for employees.
Whatever your budget allowance is, at Allwag Promotions we have a range of promotional and personalised gifts that cater for it! From cost-effective gifting solutions such as personalised confectionery to premium products such as branded technology, we've got everything you need to ensure your business Christmas gifts truly reflect your brand's ethos.
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