As we drew 2020 to a close, Hit Promotional Products announced the promotions of their President to President and CEO, C.J. Schmidt and their CIO to Chief Operating Officer, Eric Shonebarger.
C.J. Schmidt, President and CEO, and Eric Shonebarger, COO of Hit
C.J. Schmidt is a recurrent member of the Counselor's Power 50 list, he has worked full-time at his family's company for the past 16 years. The role of CEO was held previously by his mother Liz, and his father, Bill Schmidt, who passed earlier in 2016. Schmidt said in a statement, "I’m anxious to start a new chapter, and if we act up, Liz and big guy upstairs will certainly put us in our place.”
Beginning his career with Hit over 15 years ago, Eric Shonebarger was named Counselor's Technology Executive of the Year in 2017. He was instrumental in overseeing efficiency improvements and expansion into new product categories. This resulted in Hit's doubling in revenue over 5 years.
President and Ceo, Schmidt had this to say about Hit's new COO, “Eric is a one-of-a-kind find in this business, and quite frankly any business. What he’s done for the advancements in the technology for our company, and industry as a whole, is truly remarkable, but that’s not where Eric’s talents stop. Eric is kind, generous, ethical and, most importantly, extremely humble despite all his accolades and achievements. … [We] could not have a more qualified individual to take Hit Promotional Products to the next level.”
With 2019 promotional products revenue of $495.7 million, Hit ranks sixth on Counselor’s most recent list of the largest suppliers in the industry.
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