HPG Launches Exclusive Partnership With Fracture

HPG described the arrangement as an exclusive partnership that will see the Braintree, MA-headquartered firm bring Fracture products to the promo space. The announcement is the first in a series of exclusive retail brand partnerships HPG will unveil in 2021 under its new "HPG Exclusive" brand.

Fracture offers a unique method of direct-to-glass printing that results in unparalleled quality and brilliance. Each glass print is hand-crafted in Fracture’s Alachua, Fla., facility, and ships securely in proprietary packaging with mounting or display hardware included. Fracture prints are perfect for a variety of applications—as a modern take on awards, a thoughtful corporate gift, office decor and more.

Initially HPG will offer five of Fracture’s most popular styles, available at a one-piece minimum with 48-hour production times. Sales of Fracture prints will be led by HPG’s specialty team, headed by Nick Lateur, and customer service will be managed by the HPG Exclusive Team out of the Braintree, Mass., facility.

Jason Lucash

“At HPG, our focus is on pushing the boundaries of innovation through our products and partnerships, and Fracture is an ideal brand to help us accomplish that goal," said Jason Lucash, HPG's chief development officer. "We see Fracture being ideal as an individual gift, a great way to brand a space and a modern antidote to a traditional award plaque. It’s hard to describe how brilliant and unique Fracture prints really are until you get them in your hands (or on your wall). The craftsmanship is absolutely incredible, and we can’t wait to get Fracture out into our market. With so many of us still working from home, we see Fracture as a great way to offer personalized gifts that pull double duty as home and office decor.”

Fracture CEO, Abhi Lokesh

“We couldn’t be more excited to take this next step with HPG," said Fracture CEO Abhi Lokesh. "Our shared values rooted in delivering the highest quality products while minimizing environmental impact make HPG the ideal partner as we enter the promotional channel.”

With reported 2019 North American promotional product revenue of $205.7 million, HPG ranked ninth on ASI’s most recent list of the largest suppliers in the industry. The company offers more than 10,000 SKUs from 10 brands.