Stand Out With Custom Thanksgiving Cards

Custom Thanksgiving cards are a unique and thoughtful way to stand out around the holidays. This inexpensive promotion doubles as a way to show appreciation for your customers while offering an incentive just ahead of the holiday season. Beat the avalanche of Christmas mailers and emails with a personalized Thanksgiving Card from Warwick Publishing. 

Here are 5 creative ways to think about (and pitch) custom Thanksgiving cards this year, and some ideas to use them to help your end-user clients grow your business.

View custom Thanksgiving & holiday cards online here.

1. Do something different from every other business. Sending a greeting card at Thanksgiving isn’t something every company does. Sending a card outside of the Christmas holiday season makes your business stand out. Differentiate yourself and your brand by being unique. Don’t forget to hand-sign.

2. Express genuine gratitude for your customers. This is the perfect time to send a sincere thank you message to those who’ve kept you in business. Share a personal message about your company milestones and be sincere in thanking your customers for helping you get there.  Offer a coupon or free gift to show that you appreciate their loyalty. An act of being thankful and recognizing your customers builds goodwill and reinforces your brand in a genuine way.

3. Beat the holiday mail rush. Your message has a better chance of being remembered if it arrives around the Thanksgiving holiday, instead of alongside all the other traditional holiday cards. Customers don’t often receive Thanksgiving cards, so the gesture will stand out. Plus, you’ll be in front of your customers in a tangible way just as they’re gearing up for holiday shopping.

4. Offer an early holiday shopping special. Customers who are in shopping mode (and they most likely will be, on Black Friday!) are always delighted and excited about special offers. Offer a (good) coupon code for an online special in your card, such as 50% off a regular-priced item. You want the incentive to be strong so it truly feels like a gift, rather than a weak marketing attempt. For retail businesses, print off a physical coupon for customers to redeem on their next visit. Include an expiration date to create a sense of urgency about the offer. This will help increase traffic to your business and help boost holiday revenue.

5. Plan a gratitude campaign. The world could use more positivity. Get your customers involved in sharing what they’re thankful for as part of a contest for a larger drawing or giveaway. Use the Thanksgiving card to announce the contest and invite customers to submit a story or entry online – tying into your website and social media for even more exposure. 

Bonus: We have low minimums – you can order as few as 50 custom Thanksgiving cards, starting at just $1.74/ card. Mailing envelopes are included, too!

View all of our holiday cards online here! Have you tried sending custom Thanksgiving

cards to your customers in the past? What worked well for you? We’d love to hear about

it – share your story with us on Facebook here.

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Trade Fair month: GSHK and HKEF 2016

Trade fair month has been upon us this spring in China and whether you're into them or not, there has been some great exhibitions on show. Over the past two weeks, electronics have been the main theme for these shows with Hong Kong Hosting both the Global Sources and Hong Kong Electrical fair.

These both being two of the largest electronic fairs in Asia and the world there has been a great range of products, ideas and innovative thinking presented to thousands of visitors.

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The trade fair is held at Hong Kong’s Asia World Expo and focuses on the sourcing of electronic products across the world. The Global Sources electronic fairs were broken down over two weeks:

Week 1 - Focused on the sourcing of home, office, auto security and general components. Having a huge selection of Chinese companies offering a range of products from hoverboards to TV's and radios.

Week 2 - Mostly looked at the sourcing of smaller items, covering the topics of: smartphones, tablets wearables and accessories. This week had many different high tech products such as drones and phone watches. With China being one of the leading countries in phone technology, this was the perfect place to present them all.

Situated in Hong Kong Convention and Exhibition Centre, HKEF essentially creates a meeting place for companies seeking new markets as well as recognition of brand quality. This is an environment in which innovations and technology thrive, attracting more than 3,500 exhibitors from 25 countries and regions in 2015. With those figures alone it is the world’s largest electronics marketplace, acting as a prime trading hub for finished products and components.

Promogift blog had a fantastic time at both of these trade shows learning about all the sourcing from Global Sources as well as the development and potential in new electronic markets with HKEF. We would like to thank both companies for running these trade shows and making them a success. Look forward to the next ones.